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Order # 590
Hourly Rates - Northern California (2009)
ISBN 978-1-930199-59-0
Over 10,000 prices in 134 cities
179 pages with charts, indexed
$34.95 US$ ($24.95 PDF)
Here's what service providers are charging!
One of your greatest challenges as a business owner is determining what competitors are charging. Most
owner-operators call competing businesses pretending to be prospective customers. Then they try to coax
prices out of whoever answers the phone. This is frustrating for the company being called and time consuming
for the person calling. There's a better way to get current pricing information.
We've just released the sixth edition of Hourly Rates Northern California. This handy reference
shows actual prices for writing, editing, scanning, digital photography, graphic design, DTP, imaging,
prepress, folding, binding, collating, multimedia, web design and other business support services including
virtual assistance.
This edition of Hourly Rates Northern California represents a major upgrade from previous editions.
With almost 155,000 prices in our online database from which to draw, and based on empirical testing and
marketplace analysis, we've made some significant changes to the original design. Like its predecessor,
prices are listed by category, city and ZIP code. But now the information is organized closely with the
actual processes going from concept through design and on to print or web output. We've also added range
and average price information to many service categories. And we've generated price distribution
charts so you can conduct your own competitor analysis and make better pricing decisions. Not only do we
show you the actual price points, the Hourly Rates book can also expose service niches that are not
currently being offered by local competitors. All the while, this valuable reference provides quick insight
into billing rates for services being offered in other communities.
Hourly Rates Northern California contains over 10,000 billing rates advertised by companies within
the 93xxx, 94xxx, 95xxx, and 96xxx postal Zip code areas. It's an excellent compliment to our California Pricing Tables book.
Now you can conduct competitor analysis without leaving your office, without calling competing businesses.
The prices for most of these companies are already in this book! Hourly Rates Northern California is
a treasure chest of valuable pricing information.
"This information (2009 Hourly Rates NORCAL) is very helpful."
— D Rafflauf, Aim to Kill Designs, San Francisco, CA
Here's how much we've upgraded Hourly Rates Northern California.
- Went from 1,800 prices to 6,500 and now 10,950 prices.
- Went from 100 pages to 179 pages.
- Now covers 134 Northern California cities
- Includes regional and state averages for the 286 services listed.
- Shows what services are being offered at what price based on rates advertised by the service
professionals themselves.
- Includes price distribution charts for graphics and web design, DTP, and VA services.
Hourly Rates Northern California contains a treasury of
valuable pricing information based on advertised prices by the service providers themselves. It lists billing
rates for categories such as writing, editing, graphic design, desktop publishing, Web design, multimedia, and
virtual assistance. And it includes helpful tutorials designed to help maximize your use of the prices shown.
Each Book Includes the Following Tutorials:
"How to Calculate Average Price"
"How to Make a Custom Price Distribution Chart"
"How to Estimate a Price Using Statistical Inference"
"How to Segment Your Market by Price Groupings"
- Here's an excellent guide for gauging your rates and seeing what competitors charge.
- See where local experts can be found.
- See how many are advertising each service.
- Identify market niches.
- See what YOU could be charging for new services!
Here are Sample Pages
TABLE OF CONTENTS
Front End Services
Design Services
Camera/Film Services
Multimedia Services
Prepress Services
Layout & Production Services
Web Services
Software Services
Other Services (Including VA)
Tutorial: "How to Calculate Average Price"
Tutorial: "How Make a Price Distribution Chart"
Tutorial: "Estimating Price Using Statistical Inference"
Tutorial: "Segmenting Markets by Price"
Index
PRICES LISTED FOR THESE 135 NORTHERN CALIFORNIA CITIES
| Alameda |
Albany |
Alta |
Antioch |
| Aptos |
Arcata |
Arroyo Grande |
Auburn |
| Bakersfield |
Belmont |
Berkeley |
Brentwood |
| Camarillo |
Campbell |
Capitola |
Carmel |
| Castro Valley |
Chalfant |
Channel Islands |
Chico |
| Chowchilla |
Citrus Heights |
Clayton |
Clovis |
| Coarsegold |
Colma |
Concord |
Cool |
| Coyote |
Cupertino |
Daly City |
Diamond Springs |
| Dublin |
El Cerrito |
El Dorado Hills |
El Sobrante |
| Elk Grove |
Emeryville |
Fairfield |
Felton |
| Folsom |
Forest Knolls |
Fremont |
Fresno |
| Gilroy |
Gold River |
Grass Valley |
Groveland |
| Grover Beach |
Gualala |
Half Moon Bay |
Hayward |
| Kentfield |
Lancaster |
Larkspur |
Livermore |
| Lodi |
Lompoc |
Los Altos |
Los Molinos |
| Marina |
Martinez |
Menlo Park |
Mill Valley |
| Milpitas |
Modesto |
Moorpark |
Moraga |
| Morgan Hill |
Mount Shasta |
Mountain View |
Newark |
| Novato |
Oakland |
Orangevale |
Pacific Grove |
| Pacifica |
Palmdale |
Palo Alto |
Pismo Beach |
| Placerville |
Pleasant Hill |
Pleasanton |
Port Hueneme |
| Porter Ranch |
Rancho Cordova |
Redding |
Redwood City |
| Rescue |
Richmond |
Rocklin |
Rohnert Park |
| Roseville |
Sacramento |
San Anselmo |
San Francisco |
| San Jose |
San Juan Bautista |
San Leandro |
San Lorenzo |
| San Luis Obispo |
San Mateo |
San Pablo |
San Rafael |
| San Ramon |
Santa Barbara |
Santa Clara |
Santa Cruz |
| Santa Maria |
Santa Rosa |
Santa Susana |
Saratoga |
| Sausalito |
Sebastopol |
Simi Valley |
South Lake Tahoe |
| South San Francisco |
Stockton |
Sunnyvale |
Susanville |
| Tahoe Vista |
Tiburon |
Tracy |
Turlock |
| Twain Harte |
Ukiah |
Vacaville |
Valley Springs |
| Ventura |
Visalia |
Walnut Creek |
West Sacramento |
| Woodland |
Yuba City |
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Hourly Rates Categories & Major Subjects
FRONT END SERVICES
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consulting
file conversion
PDF conversion
data entry
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editing
keyboarding
proofreading
scanning
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scan for web
OCR scanning
transcription
translation
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typing
word processing
writing
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DESIGN & LAYOUT SERVICES
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3-D animation
3-D graphics
3-D modeling
advertising
album covers
album packages
animation
annual reports
banner ads
banners
billboard graphics
book covers
book interiors
brochures
business cards
business documents
cards
caricatures
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cartoons
catalogs
CD covers
CD packages
changes & alterations
conceptual design
databases
desktop presentations
digital illustrations
direct mail pkgs
display ads
displays
DTP layout
DVD covers
DVD packages
envelopes
exhibits
fine art
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flyers
folders
forms
games
graphic design
greeting cards
handbooks
identity pkgs
illustrations
industrial design
invitations
labels
letterhead
logos
magazines
manuals
marketing collateral
menus
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newsletters
packaging
POP displays
postcards
posters
PowerPoint presentations
presentations
print ads
rendering
repetitive letters
resumes
signs
spreadsheets
stationery
T-shirt graphics
typography
video covers
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CAMERA/FILM
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digital photography
photo editing
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photo manipulation
photo restoration
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photo retouching
photography
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MULTIMEDIA SERVICES
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general multimedia
audio services
audio editing
CD services
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Flash animation
Flash presentations
multimedia animation
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multimedia presentations
special effects
storyboarding
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video services
video editing
video presentations
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PREPRESS SERVICES
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prepress services
color correction
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imaging editing
image manipulation
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retouching
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typesetting
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WEB SERVICES
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web services
2.0 websites
web ads
web animation
web audio
web banner ads
web buttons
web content generation
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web databases
web e-commerce
web e-mail links
web Flash intros
web Flash websites
web forms
web graphics
web guestbooks
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web logos
web meta tags
web page layout
web programming
web SEO
web SE registration
web shopping carts
web site design
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web site editing
web site linking
web site maintenance
web site makeover
web site management
web site promotion
web site updates
web video
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SOFTWARE SERVICES
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3D Studio Max
Access
Acrobat
After Effects
AJAX
ASP
ASP.NET
C
C++
CGI scripts
Cold Fusion
CorelDraw
CSS
custom programming
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DHTML
Director
Dreamweaver
Excel
Final Cut Pro
Fireworks
Flash
FreeHand
FrontPage
GIF Animator
GoLive
HTML
Illustrator
ImageReady
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InDesign
Java
Maya
MS Office
MS Painter
MS Publisher
MS SQL
MySQL
Oracle
PageMaker
PaintShop Pro
Perl
Photoshop
PHP
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PowerPoint
Premiere
QuarkXPress
QuickTime
Sound Forge
SoundEdit
SQL
SQL Server
Visual Basic
Word
WordPerfect
XHTML
XML
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OTHER SERVICES
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admin support
art direction
bookkeeping
database maintenance
database management
e-mail broadcasting
e-mail management
e-mail services
event coordination
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event planning
Internet marketing
Internet research
labeling
mail merge services
mailing list services
mailing services
marketing services
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office management
office organizing
personal assistance
project management
recording services
reminder services
research
scheduling
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secretarial services
spreadsheet maintenance
spreadsheet management
statements & billing
technical support
training
travel arrangements
virtual service
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<Click Here To Order>
| Fax Line: |
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CALL FIRST |
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| Information Line: |
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(858) 538-0093 |
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| Telephone Orders: |
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(800) 811-4337 |
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| E-mail: |
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sales @ brennerbooks . com |
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