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Interesting Internet Facts
by
Robert C. Brenner, MSEE, MSSM
©2000 Brenner Information Group
While researching useful factoids for a recent radio talk show interview, we found the following
interesting tidbits. These may be of interest to you.
- TOTAL NUMBER OF HOUSEHOLDS ONLINE
- 1993
- – 4.6 million online in US
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- 1995
- – 9.6 million online in US
- – 19% are shopping online
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- 1996
- – 10 million online in US (4% of US population)
- – 8% of online users buying products via Internet
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- 1997
- – 11 million online in US
- – 17% claim to be online buyers spending at least $50 a year
- – 27% are shopping online
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- 1998
- – 19.1 million online in US
- – 20 million users (”netizens”) worldwide say Internet is indispensable
- – over 1.2 million users in Russia
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- 1999
- – 158 million online worldwide
- – 58 million - 92 million online in US (depending on research source)
- – average surfer got over 1,700 email messages
- – 37 million use Web for e-commerce
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- 2000
- – 122.7 million online in US (source Yahoo! Internet Life)
- – 180 million online in the US as of December 2000
- – 2.1 billion online worldwide (out of 6 billion)
- – Internet sales up 1,200% since 1997
- – 500,000 new users to Internet every month
- – 7 million US homes now getting 10 MB of two-way Internet access
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- 2003
- – 500 million users projected to be online
- INTERNET STATS (as of Septermber 2000)
- – 76 million in US surf Internet and use email daily
- – 333.5 million e-mail accounts active in US (in 1998 it was 77 million)
- – 46% of American workers use the Net for personal reasons
- – 48% of engaged couples used Web to gather info on and plan weddings
- – 55% of online gamblers are women
- – 650 thousand new jobs created based on Internet contact
- – 5,400 jobs cut between January and June 2000 due to dot-com failures
- – 44% of online surfers have participated in an online auction this year
- – 32% used the Net to keep up with and gather voting and election
- information
- – 18% relay on Internet “completely” or “very much” for daily news
- – 68% say that e-mail and instant messaging has reduced long distance
- phone bill
- – 71% of men have shop online
- – 58% of women shop online
- – Most likely shoppers are males with at least Bachelor’s degree and
- earning $75,000
- – Companies are launching Web sites at record pace
- – Over half of all businesses with Web sites maintain their own site
- – advertising online has gone from $400 million in 1997 to $4.8 billion
- in 2000
- – 32 million households to bank online by 2003
- OTHER INTERESTING STATS
- – Total US business at end of 1996 - 6.22 million
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- – 50% of all businss owners are 35-54 years old
- – 50% of these are 35-44 years old
- – 70% are married
- – 54% are home-based sole proprietorships
- – 66% are first time businesses
- DEMOGRAPHICS OF INTERNET USERS
- 2000
- – 84% Caucasian (1999 - 76% Caucasian)
- – 12 % African-American
- – 3% Asian
- – 1% mixed
- –38% have Bachelor’s degree or higher (down from 47% in 1996)
- –27% are relatively new to the Web
- –60% are married or partnered (was 71% in 1997)
- –Over 50% go online every day
- TOP ONLINE ACTIVITIES
- 92% browse the Web
- 88% send/receive email
- 87% collect information about hobby or personal interest
- 81% collect product or service information
- 74% read the news
- 65% get business or work information
- 63% collect travel information
- 60% download images or photos
- 58% look up entertainment events
- 56% check the weather
- xx% doing online investing
- WHO’S BUYING WHAT (January 1999)
- MEN
- – men mostly buying computers, CDs and videos
- – 12.6 million male shoppers research automobiles and buy auto parts
- – 9.4 million men buy computers online
- WOMEN
- – number of women buyers up 80%
- – 9.6 million women bought books, CDs and videos
- – 6.9 million women buy clothing online
- – 6.4 million women buy computers online
- SMALL BUSINESS USE OF INTERNET
- 72% use for email and customer contact (up from 62% in 1999)
- 48% operate a Web site
- 28% sell goods or services online
- WEB SITE STATS
- Over 1 million active Web sites (over 80 million web pages)
- – typical Web page 5k
- – typical Web image 12k
- – median site has 300 pages
- – 50 sites have over 30,000 pages
- – top 1,000 sites account for 50% of all web traffic
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