How to Price Graphic Design & DTP Services

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Order #104

How to Price Graphic Design & DTP Services
(Pricing Guide for Desktop Services - 5th Edition)

ISBN 1-930199-10-4, 360 pp,
Includes index, tables, illustrations, and charts.

$20 (U.S.) PDF e-book

We Normally Ship Within 24 Hours Of Payment
The fifth edition of this classic planning and procedures guide has even more tips, techniques and strategies for profitable pricing. The book covers the concepts of cost and price. It describes strategic and tactical actions to win more jobs with greater profit margin. It shows how to budget tasks to their hourly costs and how cost and productivity can be used to bid a flat rate on any job. It also explains how to counter cutthroat competition and how to get your customers to pay the prices that you deserve. Examples show how to find break-even, how to determine the maximum possible income you can make given your current business strategy, and how to use price points to squeeze even more profit out of every sale. A special chapter covers estimating, bidding and negotiating. How to Price Graphic Design and DTP Services helps you price with confidence while making pricing exciting, enjoyable, and profitable.

"How to Price: Graphic Design & DTP Services, Robert Brenner, Brenner Books is a wonderful tool for all designers who are entering new fields, or markets and are unsure of the correct pricing. It not only provides general hourly information but also goes into detail about all aspects of bidding, pricing, estimating, and negotiating. The book also describes strategic and tactical actions to win more jobs with greater profit margin. Examples show how to find break-even, how to determine the maximum possible income you can make given your current business strategy, and how to use price points to get the most profit from each sale. This is a must-have book for the beginner and the experienced designer."
— PC Graphics Report, December 2002

"Applying the information in the Pricing Guide can give you a significant advantage over your competition--no matter where you live."
– Noel Ward, Editor in Chief, NADTP Desktop Publisher's Journal

"If you're serious about desktop services, we highly recommend the Pricing Guide."
– Frank Fox, Executive Director, NASS

Additional testimonials

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This Section contains:
The Facts
The Opportunities

The Facts

o Most entrepreneurs don’t know how to set prices properly.
o Many factors can affect pricing.
o Many shops don’t charge for all the work that they could (or should).
o Money is often left on the negotiating table.
o Profit increases as business owners get street smart.
o Many business owners have NO pricing strategy.
o Many price by the "seat of their pants" (and often fail).

The Opportunity

o Use cost and productivity to your benefit.
o Set rates that work.
o Become more confident in pricing.
o Develop a strategy for any economic condition, any location.
o Apply smart tactics to win the pricing war.
o Determine what you're service is worth and what you really should (could) charge.
o Get customers to pay the prices that you deserve.
o Counter cutthroat competition.
o Handle bottom fishing price shoppers.
o Substantially increase profit on every sale!
o Take control of your own business success.
o Bid flat rates with ease of mind.
o Estimate jobs better
o Win more contract awards
o Know the business numbers to watch
o Make GOOD money (no matter where your shop is located)!
o Become a winner with smart, professional pricing!
o Set prices with confidence.

<MORE>

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