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Order # 473
Pricing Tables New England
8th edition (January 2007)
Regional tables of typical and average prices
(CT, ME, MA, NH, RI, VT)
Includes charts, tables and descriptive information.
ISBN 1-930199-47-3
$62.95 (USD) for printed bound copy
$48 --> $20(USD) for e-mailed PDF copy
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NEW ENGLAND PRICING TABLES
Here's the Going Rate
One of the greatest challenges for small business owners is determining
what competitors are charging. Most owner-operators call competing businesses pretending to
be prospective customers. Then they try to coax prices out of whoever answers the phone. This
is frustrating for the shop being called and extremely time consuming for the person calling.
There's a much better way to get competitor prices in your region. Brenner Information Group,
a research and information publishing company, has just released its eighth edition of Pricing
Tables - New England. This book lists the high, low, and average price for writing, editing, scanning,
graphic design, DTP layout, imaging, digital photography, prepress, virtual assistance, multimedia and web design
and development services. It's the industry bible on what service providers are charging has
become a favorite reference for small business owners who want competitor rates without the
added expense and stress of doing their own market research.
The more information available on competitor pricing, the better business decisions you can
make. This new edition is larger than its predecessor and is based almost
entirely on Brenner's Real Prices Confidential database of prices. At 300 pages, Pricing Tables -
New England contains more prices in more pricing categories than ever before. Over 7,800 actual prices
are behind the statistical results shown in this book.
Prices are listed by category and generally follow the concept to print or concept to web
process. This new edition also includes a special section on statistical inference so you can estimate prices even when you cannot locate competitor rates.
Nowhere can you get so much pricing information in one reference book.
With this book you can validate your own pricing strategy. After establishing your baseline
rates, compare your results with the competitor prices shown in the Pricing Tables. Then set your
final rates in the range between your calculated baseline price and the rates shown in the book.
Not sure what to charge? See what competitors are currently charging and use this as a starting
point from which to set your own rates. Pricing Tables - New England is also valuable for
getting quick insight into prices for services you don't currently offer. Discover new products and
services that you may want to sell. It also helps you ballpark costs for services you may need for jobs that you're working on.
When your quote falls within the price range listed in this book, showing prospects the
statistical rates in Pricing Tables - New England validates your pricing structure and lends credibility
to your bid.
Now you can conduct competitor analysis without leaving your office, without spending
countless hours trying to find out what competitors are charging. It's in this book!
ADDENDUMS INCLUDED
Prices by State (graphic design, DTP, web services, and VA services)
How to Estimate State Price When Only Regional Price is Listed
Virtual Assistant (VA) Prices by State
Sample Pages (graphic design - index - web site design)
<Table of Contents and More INFO>
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