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The world's largest collection of prices and pricing related support tools for the desktop professional |
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current rates for writing, editing, graphic design, DTP, prepress, multimedia and web design and development |
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Order # 198Pricing Tables Pacific – 8th edition (Feb07) (AK, CA, HI, OR, WA) includes index, charts and tables. ISBN 1-930199-49-X $62.95 (USD) for printed hard copy $48 --> $20(USD) for e-mailed PDF copy Here's the Going Rate! — One of the greatest challenges for small business owners is determining what competitors are charging. Most owner-operators call competing businesses pretending to be prospective customers. Then they try to coax prices out of whoever answers the phone. This is frustrating for the shop being called and extremely time consuming for the person calling.
There's a much better way to get competitor prices in your region. Brenner Information Group,
a research and information publishing company, has just released its eighth edition of Pricing
Tables - Pacific. This book lists the high, low, and average price for writing, editing, scanning,
graphic design, DTP layout, imaging, digital photography, prepress, virtual assistance, multimedia and web design
and development services. It's the industry bible on what service providers are charging has
become a favorite reference for small business owners who want competitor rates without the
added expense and stress of doing their own market research.
The more information available on competitor pricing, the better business decisions you can
make. This new edition is larger than its predecessor and is based almost
entirely on Brenner's Real Prices Confidential database of prices. At 300 pages, Pricing Tables -
Pacific contains more prices in more pricing categories than ever before. Over 35,000 actual prices from over 1,000 companies
are behind the statistical results shown in this book.
Prices are listed by category and generally follow the concept to print or concept to web
process. This new edition also includes a special section on statistical inference so you can estimate prices even when you cannot locate competitor rates.
Nowhere can you get so much pricing information in one reference book.
With this book you can validate your own pricing strategy. After establishing your baseline
rates, compare your results with the competitor prices shown in the Pricing Tables. Then set your
final rates in the range between your calculated baseline price and the rates shown in the book.
Not sure what to charge? See what competitors are currently charging and use this as a starting
reference from which to set your own rates. Pricing Tables - Pacific is also valuable for
getting quick insight into prices for services you don't currently offer. Discover new products and
services that you may want to sell. It also helps you ballpark prices for services you may need for jobs that you're working on.
When your quote falls within the price range listed in this book, showing prospects the
statistical rates in Pricing Tables - Pacific validates your pricing structure and lends credibility
to your bid.
Now you can conduct competitor analysis without leaving your office, without spending
countless hours trying to find out what competitors are charging. It's in this book!
ADDENDUMS INCLUDED Prices by State (graphic design, DTP, web services, and VA services) How to Estimate State Price When Only Regional Price is Listed Virtual Assistant (VA) Prices by State (graphic design - index - web site design)   
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©Copyright 2007, Brenner Information Group, All rights reserved.
revised on December 31, 2007
