Pricing Guide for Web Services, continued

The world's largest collection of prices and pricing related support tools for the desktop professional

current rates for writing, editing, graphic design, DTP, prepress, multimedia and web design and development

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Regional Pricing Tables NEW 6th EDITION shows typical and average prices for a wide range of desktop computer services. (Check the Table of Contents page for categories covered.) ONLY $49.95 per region.
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continued

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031

Pricing Guide for Web Services— 2nd Edition
Make Money on the Internet Highway
ISBN 1-930199-031, 316 pp,
with charts, tables, samples and index.
$32.95 US$

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This Section contains:
The Facts
The Opportunities
Table of Contents

The Facts

• Web service is one of the fastest growing industries in America.
• Many Web developers don't set prices properly.
• In reality, many have NO pricing strategy.
• They often don't charge for all that they could (or should).
• They tend to leave money on the negotiating table.
• Profit increases as business wisdom grows (getting street smart).

The Opportunity

• Helps you set profitable prices that work.
• Counter persistent cutthroat competitors.
• Determine what you're service is worth and what you should (could) charge.
• Get customers to pay the prices that you deserve.
• Substantially increase your profit on every sale!
• Become a winner with smart, professional pricing!
• Make GOOD money no matter where your “office” is located.
• Tips, tricks, techniques and rules of thumb for setting price.
• Your passport to profitable Web service pricing.

Table of Contents

Chapter 1 - Web Services for Sale: The Web Services Menu; Web Consulting; Site Design & Development; Page Design & Layout; Site Promotion; Site Maintenance & Management; Can Web Service be Profitable?

Chapter 2 - Cost and Price: Determining Cost; Fixed Costs; Variable Costs; Direct Costs; Indirect Costs & Overhead; Overhead Factor; Burden Rate; General & Administrative (G&A); Cost of Services Sold; Calculating the Cost of Sales & Support; Productivity; Calculating Productivity; Measuring Productivity by $/FTE; Factors That Affect Productivity; Budgeting Costs by the Hour; Calculating Budgeted Hourly Costs; Example 1 - Single Home Page Design; Example 2 - Six Page Site Design; How Costs Vary During a Project

Chapter 3 - Marketplace and Price: Market Analysis; Market Type; Market Size; Estimating Demand for Your Services; Elasticity of Demand; How to Evaluate Demand

Chapter 4 - Competition and Price: Collecting Competitor Information; With Results in Hand

Chapter 5 - Understanding Business Numbers: General Accounting Principles; So What is Profit?; Return on Investment (ROI); Return on Assets (ROA); Markup; Break-Even Analysis; Finding Break-Even on Advertising; Margin Analysis

Chapter 6 - Pricing Strategies: Selecting Which Services to Offer; Pricing Strategies to Consider; Cost-Oriented Pricing; Shop-Oriented Pricing; Competitor-Oriented Pricing; Market-Oriented Pricing; Smart Stratgies

Chapter 7 - Pricing Tactics: Incorporating ‘Other’ Charges; Tactical Pricing Actions; Reducing Your Prices; Raising Your Price

Chapter 8 - Managing by the Numbers: The Critical Number; Income; Expenses; Accounts Receivable; Cash Flow; How Much Can You Actually Earn?

Chapter 9 - Estimating, Bidding & Negotiating: Estimating; Bidding; Negotiating Techniques

Chapter 10 - Street Smart Ideas: Networking; Listening; Body Language in Business; Getting Paid

Index

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